What if Starbucks Marketed Like a Church?
I’m a bit confused, because many non-Denominational (denominational) churches market like Starbucks. In fact, some may even have a Starbucks. While in college, I attended one of these churches for about 4 years. I was very materialistic and the rock-praise, big screens, skits, and coffee and donuts were very appealing. But I quickly found the message to be watered down. And every time I would invite some friends, the sermon was about tithing or about pledging large amounts of money for the crazy mega-Church “building fund.” As my faith matured, so did my lack of desire for worldly things. The Lord led me to a deeper faith with Him. Now it is not my intention to bash the non-Denominational churches, in fact, they do a lot of good things, and do a great job of bringing non-Christians to Christ. But, my observation is that these churches are passer-through churches. People come for a while and then move onto or back to other more mainstream faith traditions.
John Paul II talked about a “New Evangelization.” This does not mean becoming like the world, but rather engaging the culture, using the tools of today to share Truth with others.
I think part of the biggest problem today, is that we have become so narcissistic (generally speaking). Church becomes, “What do I get out of it?” This is not what church should be about. We (again generally speaking) have lost the sense of “liturgy,” which is ultimately Christ-centered. In a world that worships the Oprahs and the Dr. Phils, the non-Denominational church I used to attend seemed more like a self-help seminar, only with a few praise & worship songs thrown into the mix. Again, I sincerely ask this rhetorical question, is this what church is about? God bless †
20 Nov 2008 Catholic Tech Tips














That is why, as you noted, those that are truly searching for that type of relationship with Christ ultimately “move-onto or back” to other traditional experiences of faith – experiences that have out-lived any fad of pop-culture. This is ultimately exhibited in the Catholic Faith…the expression of faith that has out-lived them all and embodies the fullness of the faith.