If you follow us on Twitter, then you know how much we love Kickstarter.com. Kickstarter is a fun way to fund creative projects. So, whether you are a Christian musician trying to fund your album, an artist trying to inspire, a software developer with an idea for a game, or someone with an idea for a book and a board game, Kickstarter is a super, great way to get others involved. What we love about Kickstarter is the community aspect of it. I have personally created one project and have backed several other worthy projects.
Why really great projects do not succeed…
- You have no clear vision for your project: If you don’t know exactly what you want out of your project, how do you expect others to be on board?
- Your project lacks a personal connection: Kickstarter people are real people, doing what they love. Show your passion. Tell your story. If your kickstart does not feature a good pitch video, of you, then your project is destined to fail! Just be yourself and have fun with it.
- You spam, rather than share: Sending out unsolicited @ tweets makes the rest of the Kickstarter community look bad. A status update, letting those in your social network(s) know about the project is fine (just don’t over do it!) Letting your family and friends know about your exciting project is totally acceptable and encouraged. Podcasting and blogging are other great ways to share your project with others on a personal level. If your project is creative enough, the buzz may come naturally.
- You have lame backer rewards: One of the cool things about Kickstarter is the ability to create fantastic rewards for different level of support. The more special the reward, the more support you will have for your project. Spend some time looking at what other successful projects have offered to get an idea of what works and what doesn’t.
- Your goal is too high: Because Kickstarter uses All-or-nothing funding, it is more important to reach your goal, than it is to reach the amount you hope you can get to fully fund your project. If you go above and beyond your goal, then great! But, if you do not reach your goal, then you get nothing. Some people that you see often, and who want to support your project, but do not feel comfortable using Amazon payments, will probably provide funds the old fission way.
We hope to support your Catholic Kickstarter in the near future. If you kickstart a project and you would like to plug it in the comments section below, please do!
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